PROMENU IS A CHEF STORE OF KITCHEN EMOTIONS
A store, created for inspiration and explanation. A store that gives first of all a possibility to choose WHAT to cook and only then – WITH WHAT and HOW. ProMenu is the first store-expert in cooking.
ProMenu is oriented both to those who is just leaning the culinary basics and those who consider cooking their distinguished hobby. Those who cooks occasionally and those who support traditions of hospitality. Those who want to select a right glass for a good wine and those who need continuous renewal of their cookware and tableware. In general, the ProMenu audience consists of active, modern, democratic people who want to enjoy while cooking regardless of how much time it takes.
The cookware category is represented in ProMenu by the products of well-known German trademarks WMF and Silit which produce high-technology, saving and ecological pots and pans, roasters and pressure cookers, bowls and saucepans and a variety of accessories for successful cooking. Absolutely special and unique cookware in this category is Swedish cast iron cookware of ТМ Skeppshult that can be used on the open flame as well as on modern induction hobs. Another German manufacture that offers its products in the store belongs to ТМ Wüsthof – producer of professionally balanced knives with amazing cutting ability.
For different types of baking ProMenu provides ceramic forms of the French brand Emile Henry as well as tagines and ceramic pots which can be used both on the open flame and in an oven. Separate exposition of ТМ Kaiser Backform is dedicated to the art of confectionary: there are non-stick and silicone forms for pies, cakes and candies, different accessories which make prepared sweets to look like being delivered from a famous confectionary keeping at the same time an authentic «home» taste.
The ProMenu assortment includes tea and coffee tableware of the Swiss company Bodum that became famous after creation of an ideal coffeepot «French Press». A significant part in the category of drinks tableware takes the products of Schott Zwiesel – the leading German manufacturer that makes glasses of borosilicate glass; this material is more durable than crystal but still keeps the «crystal» melodious ringing. For aesthetes who appreciate first of all the ability of glasses to reveal taste, flavour and aftertaste of noble drinks in the most precise way ProMenu offers basic lines of Riedel products.
Serving tableware is practically the most attractive category for store visitors. That’s why the store’s assortment includes porcelain tableware of the eminent German factory Rosenthal that sees its mission in creation of original timeless design, appropriate for every occasion. Tableware series of Churchill and Royal Doulton including the famous series launched as a result of cooperation with a well-known chef Gordon Ramsay fit harmoniously into the store concept of ProMenu.
ProMenu is the only one store in Ukraine with such a wide assortment of specialized and creative table- and kitchenware and kitchen accessories.
The store’s visitors can find there also bright and unusual products of the unsurpassed British company Joseph & Joseph which are able to evoke a cooking desire even in arrant opponents of home cuisine, sparkling flasks of Alfi, salt/pepper/spice mills of Peugeot, home and kitchen textiles of Winkler, original and indispensable kitchen accessories of Brabantia.
ProMenu also offers its clients the high-quality home appliances for making breakfast – toasters and kettles, slicers, blenders and mixers of WMF and Graef, as well as excellent coffee machines of different types of Graef and Nivona.
It is absolutely obvious and logically to purchase the specialized literature in ProMenu store. For our assortment special authors are selected – those who are universally recognized cooking professionals and those who set a world trend for preparing of tasty and healthy food easily and with pleasure in own kitchen.
Zoning rules of the store are built on the principle of laying out of complementary goods. Goods for independent view by customers are situated logically and comprehensibly along the store perimeter. Inside the perimeter those goods are laid out which demand highlighting: usually there are seasonal and action goods. In a special demo zone customers can test the products in a working mode and to get advice concerning their use and care. The checkout counter is situated as an «island» in the center of the sales area that provides a possibility for comfortable packing of goods before giving them to a client.
The main idea of promotional concept of ProMenu is the involvement of customers into an interaction with the store via connection of products with cooking recipes as well as via a possibility of sharing own ideas realized in a kitchen. Within a promotional campaign we set ourselves the task not only to announce the opening of ProMenu store in public, but to create in customers the firm feeling of store expertise and, first of all, to stimulate them to try out the products offered in the store.
The first ProМеnu store was opened on 01.06.2012 in Odessa. By the middle of 2013 the ProMenu chain consists of 5 stores located in Kiev, Odessa and Donetsk.
«SERVIRO» IS THE BEGINNING OF TASTY LIFE
In Serviro stores which are the first and successful experience for our company in building of the all-Ukrainian chain you can buy everything you need for high quality self-actualization within creative cooking and serving:
Kitchenware stores «Serviro» are opened in Kiev, Odessa and Dnepropetrovsk.