That year became a reference point for many events that changed life speed and reduced distances. Formation of Ukrainian market and growth of purchase requirement provided new possibilities, on the one hand, and created new conceptions of life quality, on the other hand. Back then we intuitively managed to create the work principle that is still being used: it’s not enough just to sell – it’s important to provide quality purchase possibilities. It’s not the price that is important but real value that products bring to every specific customer. This determined our criteria for selection of reliable partners: they must be specialists and branch leaders producing only high quality products with after-sales service support.
Time goes by but we still can say that we have been choosing high grade partners from the very beginning. In the years of formation the consumers’ confidence was the most valuable thing that we received with home appliances produced by the concern. Often it was so high that clients who chose Ariston and Indesit products focused first of all on design being sure about undoubted quality. We managed to provide them with a wide range of home appliances really distinguishing by excellent quality, as well as with efficient after-sales service. For that moment it was enough for our company to become to be spoken of as a confident player on the market of home appliance suppliers just 2 years after foundation.
Owing to our cooperation with Liebherr the European conception of high quality cooling appliances became available for Ukrainian consumers. After another 4 years we managed to announce: «A fridge must be Liebherr». And now we confirm this statement every day and every hour. From the beginning of cooperation and till now Liebherr is a leader in our wide brand portfolio and a reliable partner and our relations are much deeper than just business. In 2012 our company was among top three distributors who were honoured with a personal visit of Isolde Liebherr, Vice-President of the Supervisory Board of Liebherr-International AG.
First steps in retail trade our company made with creation of stores “Posud” and “Lolita”. Situated in the very heart of historical city part, these stores amazed the citizens of Odessa with a really luxurious range of tableware and cookware. Increasing demand for premium and luxury kitchenware led us to a decision to establish a store chain representing the products of the best European brands thoroughly selected considering domestic consumers’ needs. So the high taste boutiques “12 Persons” were founded: first – in Odessa, then – in Kiev, Dnepropetrovsk, Donetsk.
The period of increasing success became for us also a period of development tasks. The most important for us was getting such positive appraisal of our activity from the European company that has grown from a small family enterprise into the one of the largest European concerns.
The market of restaurant services that was dynamically growing in that period demanded competent professional solutions. For efficient cooperation with restaurateurs and hoteliers we selected time-proved kitchenware and equipment manufacturers and formed complex price/quality balanced solutions. This approach, implemented in the stage of development of restaurant business in Ukraine, allowed our company to become one of the largest suppliers for HoReCa sector in a short period of time. Receiving a quick feedback we keep building our cooperation on the basis of flexible solutions that are comfortable for our clients and are of undoubted professional interest for us.
The credo of company Miele and its employees is “Forever better”. And our cooperation on terms of exclusivity let us not only to represent appliances of unsurpassed quality in domestic market but also to learn how to work with the best of the best. 6 years alongside of one of the best European companies allowed us to create a range of own competitive advantages and to take own niche in the market of home appliances distribution.
The store concept corresponded to a course chosen by our company: “Choose the best for yourself”. The best brands, the best goods, the best service are those successful components of “Tekhnomarket” chain that provided a possibility to set standards of home appliances sales in Odessa and beyond its borders. Striking advertising campaigns were created for “Tekhnomarket” chain which motivated customers first of all not with a discount but with innovative marketing ideas. In 2005 we became one of few Ukrainian companies for which the sale of its own retail chain was made on its prosperity peak: “Tekhnomarket” got new owners and we obtained invaluable experience in building and development of successful retail.
The first chain store was opened in Kiev on September 1, 2003. “Serviro” is a “shop-in-shop” where you can buy everything you need for high quality and creative cooking and serving. Kitchenware stores “Serviro” are opened in Kiev, Odessa, Dnepropetrovsk, Donetsk.
Being among top ten of the best world consulting companies Adizes Institute is aimed at realization of the most ambitious goals of companies-clients. Adizes Methodology is based on perception of an organization as a living organism with its own lifecycle and predictable behavioral demonstrations as well as typical problems on every development stage. Ichak Adizes himself participated in the development of the whole complex of measures for change management (Adizes Program). Following the Program we purpose to achieve the stable growth of business volume and its profitability and above all – to move successfully to the prime stage of the company. Adizes Methodology is applied all over the world in companies with sales volume of $2 mln - $2 bln, such as Coca Cola, Bank of America, Volvo, Visa Group and many other companies which are recognized international leaders.
FBN was founded in 1990 in order to increase the success of generations who continue the family business and to provide the family business promotion in political and financial. At present FBN numbers over 3200 owners of family companies from 50 countries. Companies-members of FBN have absolutely different activities and sizes. Among them Lego, Hermes, Zegna, Ford, Beretta, Henkel, where several generations have been conducting their business.
Since the moment of company foundation many things changed except for a man’s desire to arrange his life in the most comfortable and convenient way. That’s why in 2012 the brand portfolio of our company was supplemented with one more supplier – the Swiss company V-Zug having no equal in the field of kitchen technologies.
This year we also launched ProMenu onto the market – a new format store, a chef store, an expert store, a store intended for explanation and inspiration. It also embodies a new idea for Ukrainian market – an idea of digital merchandising.
It’s not so much compared with the age of the most of our partner companies. And it’s quite a lot compared with the age of Ukrainian companies. We are still developing – and now we plan development stages for the future 5 years. We are still looking for and finding new partners – now considering own development strategy. We open new stores, implement innovative sales technologies, create original marketing solutions and keep building the Mirs Corporation – corporation for people.
A new, conceptual, thought-out, thoroughly arranged both in terms of product range and sales approach, our “Project 900” was opened in March 2013 in the most prestigious shopping center of Kiev “Domosfera”. One of the tasks of this concept studio is to excite striking emotions and strong impressions in those clients whose lifestyle corresponds with their high status. The key products building the assortment are of great value not only in terms of creativity and blameless workmanship quality: besides the studio “Project 900” you can see them in museums of modern art on both sides of the Atlantic. Moreover, only in our concept studio there are the largest European show-room of Liebherr products and the Ukrainian exclusive home appliances boutique of the Swiss luxury brand V-Zug. The unique appliances of this brand are also installed in the active kitchen located in the studio that allows us setting trends not only in gastronomic sphere but also in communication approach to clients.